Wix vs Wix Studio: Which is best for your brands website?

Choosing the right editor matters, not because one is “better,” but because the right tool helps you reach your goals with less stress. Below I’ll walk you through the key benefits of each platform in plain language so you can make a calm, confident choice.

The short version

• Wix (Standard Editor): Perfect if you want fast, simple, polished results with built-in business tools and AI help. Great for solo businesses, creatives and anyone who wants to manage their site themselves.

• Wix Studio: Built for more complex projects: multi-page, highly responsive sites, collaboration, and advanced design controls, ideal if your site needs custom design, advanced animations, or multiple people working together.

So, Wix vs Wix Studio Editor... what are the benefits of both?

Wix (Standard Editor) Benefits

Speed & simplicity: create a beautiful, functional site quickly with drag-and-drop tools and an AI website builder that can spin up a site after a few questions. If you want to get online fast without fuss, this is gold.

All in one business features: bookings, payments, eCommerce, email marketing and SEO tools are built in so you don’t need to stitch multiple systems together. This keeps things simple and reliable.

Reliable hosting & security: Wix runs on enterprise grade infrastructure with strong uptime and monitoring, so your site stays online and secure without you having to worry about it.

Low learning curve: great for owners who want to make minor edits themselves (text, photos, blog posts) without a developer.

Lots of ready to use templates: hundreds of professionally designed templates mean we can start from a strong base and adapt it to your brand quickly.

Who benefits most: solo entrepreneurs, small shops, creatives, service providers, and anyone wanting a straightforward, beautiful site that manages their business tools in one place.

Wix Studio Benefits

Advanced responsiveness & polish: Studio offers grid based responsive design, refined animations, and pixel level control. If your site needs to look exceptional across screen sizes or use advanced visual effects, Studio is built for that.

Better collaboration & content control: features like real time feedback, live comments and a “content mode” let team members or clients update content without touching design. This keeps brand consistency and reduces mistakes.

Scalable multi-project workflows: if you have multiple sites or plan to scale, Studio’s workspace and asset management make it easier to maintain consistency across projects.

More customization options: custom CSS, no-code interactions, and Figma integration mean design can be closely matched to brand guidelines or a bespoke creative brief.

Extra AI & developer tools: Studio includes responsive AI features and code assistance to help fine-tune behavior and troubleshoot faster (handy when you want both speed and precision).

Who benefits most: growing businesses with complex needs, organisations that want a high-end visual presence, or teams who need collaboration and scale.

A few practical decision points (so you can decide quickly)

• Do you want to launch fast, manage your site easily, and keep tech simple? Choose Wix (Standard Editor).

• Do you need highly custom visuals, advanced responsiveness across devices, or a workspace for multiple people to collaborate? Choose Wix Studio.

Already have a Wix Editor site and wondering about switching? You can create a new Studio site, but there isn’t a direct “transfer” of Editor sites to Studio (YET) it’s generally a fresh build in Studio if you want those advanced features.

Both platforms sit on Wix’s strong foundation, secure hosting, business tools and helpful AI. The choice comes down to how simple or how custom you want things to be. If you want to keep things light and hands on, the standard Wix experience is wonderfully straightforward. If your site needs to make a big visual statement, support multiple collaborators, or scale across projects, Wix Studio opens up a higher level of control. Either way you choose, I'm here to help! Book your free discovery call today and let's chat!