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What are "Trust Icons" and why do I need them on my website?

Updated: Jun 27

A trust icon, sometimes also known as a trust badge, is a small icon or graphic displayed on a website to show that the site is secure, trustworthy, or has certain certifications. Trust icons are there to reassure visitors about what they are purchasing or that their information will be protected and their transactions will be safe. Some of these include: SSL certificate badges, payment gateway logos, customer review icons, product quality or awards/trusted partners.



Certified Wix Legend Partner Melissa Caven Design


Trust icons should be used to help build credibility, improve conversion rates, and enhance your user experience on your website, especially in this digital age, where online shopping has become the norm, trust is a crucial factor that can make or break a business.


As a website owner, one of your top priorities should be to build trust with your visitors. One effective way to do this is by incorporating trust icons on your website, so let's dive into three key reasons why trust icons are so beneficial:


  1. Building Credibility: Trust icons serve as a visual cue that tells visitors your website is safe and reliable. When people see these icons, they are more likely to trust your brand and feel confident in making a purchase. Similarly, displaying certifications or awards can showcase your expertise and commitment to quality, further enhancing your credibility.

  2. Driving Conversions: Trust icons can have a direct impact on your conversion rates. Research has shown that displaying trust badges can increase conversion rates by as much as 30%. This is because trust icons help alleviate the fears and doubts that visitors may have about making a purchase online. By seeing these icons, visitors are more likely to feel comfortable completing their transaction, leading to more conversions for your business.

  3. Enhancing User Experience: Trust icons can also enhance the overall user experience on your website. By providing valuable information at a glance, trust icons can help visitors make informed decisions. For example, customer review icons can provide social proof and help users gauge the quality of your products or services. This can lead to a more positive shopping experience and increase customer satisfaction.


Overall trust icons are a powerful tool that can help you build credibility, drive conversions, and enhance the user experience on your website. By incorporating these icons strategically, you can establish trust with your visitors and turn them into loyal customers. So, don't underestimate the impact of trust icons – they can make a world of difference for your online business! Get in touch with me if you'd like to chat about trust icons for your business!

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