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As a woman running a service-based business, you’re already wearing a lot of hats! Boss, marketer, problem solver, and more. With everything on your plate, SEO might feel like just another tech task on the never-ending to-do list. But here’s the good news, improving your website’s search rankings doesn’t have to be complicated! In fact, by avoiding these five common Wix SEO mistakes, you’ll be on your way to helping more clients find you online.
1. Skipping Alt Text for Images
If you’re showcasing your services or portfolio online, your images are doing a lot of the talking for you. But here’s the catch… Google doesn’t "see" images the way we do. That’s where alt text comes in! It’s like a short description that gives your images a voice, making them searchable. So, if you're sharing photos of your latest project or products, adding alt text is a simple way to boost your SEO. Bonus tip: make sure it’s descriptive and keyword-rich, just like you would describe your services to a potential client!
2. Forgetting to Submit Your Sitemap
We all know the importance of having a roadmap for our business, and your website needs one too! Your sitemap is what tells search engines which pages are on your site and how to navigate them. Even though Wix automatically generates one, if you haven’t submitted it to Google Search Console, your site might not be reaching its full potential. Think of it as handing Google a perfectly organised client folder… simple, clear, and easy to understand. Submitting your sitemap helps ensure every page gets seen.
3. Keyword Overload
Just like your business thrives on authentic relationships, your content should feel natural and engaging. Keyword overuse is like over-promising in a sales pitch… it sounds forced and turns people (and search engines!) away. Instead, write as if you’re chatting with a client about your business. Use keywords naturally in places where they flow with the conversation. Google loves content that’s valuable and easy to read, so focus on quality over quantity when it comes to keywords.
4. Ignoring Mobile Optimisation
These days, most of your potential clients are likely scrolling through their phones looking for services like yours. If your website isn’t mobile friendly, it’s like having a beautiful storefront with the doors locked. Wix makes it super easy to preview and adjust your site for mobile, so make sure you’re giving your clients a seamless experience, whether they’re checking you out on their phone during school pick-up or between meetings.
5. Neglecting Page Speed
Time is precious… especially when you’re running a business and balancing a million things at once. If your website loads slowly, visitors are likely to bounce, and Google takes note. Speeding up your site can feel like decluttering your workspace. It creates a smoother, more enjoyable experience. Compress images, remove unnecessary elements or apps, and use Wix’s built-in speed tools to make sure your site is as efficient as your business. The faster your site, the happier your clients will be.
My Final Thoughts
As a woman in business, you’ve already mastered the art of multitasking, and applying a few SEO tweaks can help take your website (and your client reach) to the next level. By avoiding these common mistakes, your site will be better positioned to connect with the people who need your services. So, grab a coffee, block out a bit of time, and give your website some SEO love…it’s worth it!
If you're you'd like me to dig deeper into your websites SEO, check out my yearly SEO health check plan!
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